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Mt. Rose & Snowball Effect Form Partnership To Bring Winter Sports to Local Communities, Addressing Industry Challenges
The partnership aims for sustainable growth while responding to climate change impact and declining lesson participation.
Reno, NV – October 2, 2024– Mt. Rose and Snowball Effect have announced a strategic partnership to address key challenges in the winter sports industry by engaging local communities year-round. This collaboration comes in response to the NSAA Kottke Report 2023/2024, which highlights historic lows in lesson participation and identifies climate change as the industry’s primary threat.
Greg Gavrilets, President of Mt. Rose, states, “Our priority at Mt. Rose continues to be our people, respect for the planet, and creating amazing experiences for our customers. This partnership with Snowball Effect allows us to share our passion for winter sports with more kids and communities than ever before. We’re excited about the potential to grow our sports and make a positive impact on our local community.”
Jeff Boliba, Founder & Owner of Snowball Effect, adds, “Our year-round engagement programs will keep communities connected to winter sports regardless of the season. We’ll bring Mt. Rose’s offerings directly to the community through portable environments, fostering a love for winter sports and overcoming weather-related barriers. Our collaboration extends beyond the slopes, with comprehensive activation plans both on and off the resort.”
1. Bringing snowboarding to elementary schools, stadiums, and non-winter venues in the Washoe Valley and Reno area.
2. Collaboration between Mt. Rose’s Snowsports Children’s instructors and Jeff Boliba, inventor of the Riglet Reel and Riglet Snowboarding program, to develop a comprehensive curriculum.
3. Integration of kid-friendly, sustainable educational components to inspire environmental stewardship.
4. Development and implementation of activation plans for both on-resort and off-resort events and programs.
Upcoming events:
January 2025
“The Riglet Snowboard Games” event at Mt. Rose, featuring:
Free introductory lessons in the Riglet Park for children eight and under
Family activities, games, and giveaways
Opportunities for teachers, parents, and kids to learn about the resort and its environment
About Snowball Effect
Snowball Effect, founded by winter sports veteran Jeff Boliba, is the premier connector in sports, revolutionizing the snowsports industry. Our innovative global ecosystem uniquely cultivates communities while empowering resorts. We shape diverse experiences from mountains to urban environments by bridging gaps between brands, enthusiasts, and resorts. Our approach extends beyond growing participation, focusing on fostering partnerships, building solid teams, boosting engagement, and driving community-focused sustainability. At Snowball Effect, we create lasting positive impacts that grow and gain momentum with every connection we make. For more information, visit snowballeffectgroup.com