A cartoon asteroid with a snowy cap drifts through space like a whimsical snowsports scene. Nearby, a red UFO emits yellow smoke as it flies, leaving an adventurous trail behind. The stark black background accentuates the vibrant colors of this cosmic spectacle. Mt. Rose Ski Tahoe

Intro to
Snowsports

Illustration of two astronauts in bright suits, introducing a cosmic take on snowsports. The larger astronaut in red pulls a smaller astronaut, in blue, who stands on a red snowboard. Both have yellow visors and are tethered by a rope. Mt. Rose Ski Tahoe
A man and a child high-five near a fence, surrounded by snowboard gear, capturing the essence of an exciting snowsports introduction. The child, in a helmet and white shirt, stands next to a colorful cartoon character cutout holding a speech bubble. Mt. Rose Ski Tahoe

Mt. Rose & Snowball Effect Form Partnership To Bring Winter Sports to Local Communities, Addressing Industry Challenges 

The partnership aims for sustainable growth while responding to climate change impact and declining lesson participation. 

Reno, NV – October 2, 2024– Mt. Rose and Snowball Effect have announced a strategic partnership to address key challenges in the winter sports industry by engaging local communities year-round. This collaboration comes in response to the NSAA Kottke Report 2023/2024, which highlights historic lows in lesson participation and identifies climate change as the industry’s primary threat. 

Greg Gavrilets, President of Mt. Rose, states, “Our priority at Mt. Rose continues to be our people, respect for the planet, and creating amazing experiences for our customers. This partnership with Snowball Effect allows us to share our passion for winter sports with more kids and communities than ever before. We’re excited about the potential to grow our sports and make a positive impact on our local community.” 

Jeff Boliba, Founder & Owner of Snowball Effect, adds, “Our year-round engagement programs will keep communities connected to winter sports regardless of the season. We’ll bring Mt. Rose’s offerings directly to the community through portable environments, fostering a love for winter sports and overcoming weather-related barriers. Our collaboration extends beyond the slopes, with comprehensive activation plans both on and off the resort.” 

1. Bringing snowboarding to elementary schools, stadiums, and non-winter venues in the Washoe Valley and Reno area. 

2. Collaboration between Mt. Rose’s Snowsports Children’s instructors and Jeff Boliba, inventor of the Riglet Reel and Riglet Snowboarding program, to develop a comprehensive curriculum. 

3. Integration of kid-friendly, sustainable educational components to inspire environmental stewardship. 

4. Development and implementation of activation plans for both on-resort and off-resort events and programs. 

Logos of three brands perfect for a snowsports introduction. Left: Burton logo with a mountain design. Center: Snowball Effect logo featuring three snowballs. Right: Mt. Rose Ski Tahoe logo, displaying "Base E.L.V. 8260'. Mt. Rose Ski Tahoe
A colorful illustration introduces a playful sports theme, featuring a red cartoonish tongue sticking out, bordered by a blue outline. Above it, a curved blue line adds dynamic flair, reminiscent of the thrilling excitement found in snowsports adventures. Mt. Rose Ski Tahoe


Upcoming events: 

January 2025
“The Riglet Snowboard Games” event at Mt. Rose, featuring: 
Free introductory lessons in the Riglet Park for children eight and under
Family activities, games, and giveaways 
Opportunities for teachers, parents, and kids to learn about the resort and its environment 


About Snowball Effect 

Snowball Effect, founded by winter sports veteran Jeff Boliba, is the premier connector in sports, revolutionizing the snowsports industry. Our innovative global ecosystem uniquely cultivates communities while empowering resorts. We shape diverse experiences from mountains to urban environments by bridging gaps between brands, enthusiasts, and resorts. Our approach extends beyond growing participation, focusing on fostering partnerships, building solid teams, boosting engagement, and driving community-focused sustainability. At Snowball Effect, we create lasting positive impacts that grow and gain momentum with every connection we make. For more information, visit snowballeffectgroup.com 

Logo featuring the words "snowball effect™" above three overlapping circles with horizontal lines, symbolizing motion or growth—a perfect introduction to snowsports. Mt. Rose Ski Tahoe